Op-ed in Globe & Mail

Apr 13, 2019

Based on the science of vaccine decision-making, we know that ridicule and name-calling are ineffective ways to build faith in vaccines.

While dismissing non-vaccinating parents as anti-science, uneducated, conspiracy theorists might be tempting, we find these stereotypes represent only a small minority of this population.

To encourage vaccination among the hesitant, we should instead develop trusting and trustworthy relationships, provide more verifiable information on the value of vaccination, and reassure all parents we understand they, and we, want the best for their children as well as our communities.

Read more here: https://www.theglobeandmail.com/opinion/article-instead-of-vilifying-anti-vaxxers-find-ways-of-reaching-them/

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